How an idea became a record
After achieving the seemingly impossible with THE PULL – pulling the world’s largest passenger aeroplane using a 12 V cordless drill – we asked ourselves: “Is there any limit to what we can do?”
What could be even bigger, even more gigantic, even more impressive? What monumental object could still be set in motion with a top-of-the-range cordless drill?
Our attention turned to London – and there it was: our next mega-project. A 2,100-tonne, rotating disc with a diameter of 120 metres. The London Eye.
There’s hardly a better symbol of pure kinetic energy – complete with a lovely view.