PARKSIDE PERFORMANCE under extreme conditions
As part of the partnership, PARKSIDE is equipping the entire HWA team with PARKSIDE PERFORMANCE tools, which are used both during the setup and for pit stops during the race. Since the start of the NBR Qualifyer races, the PARKSIDE PERFORMANCE tools have demonstrated their capability under the tough conditions of the Nürburgring.
“The use of PARKSIDE PERFORMANCE products in our pit lane was a deliberate stress test, the result of which impressed the entire team. The tools already proved their full capability during their first use under the extreme conditions at the Nürburgring 24h Qualifiers and integrated well into our processes surrounding the HWA EVO.R.” – Gordian von Schöning, Chief Technology Officer (CTO) of HWA AG.
The HWA EVO.R starts entirely in the distinctive PARKSIDE green. The logo of the DIY brand defines the design of the high-performance vehicle. With this unmistakable look, the HWA EVO.R thus becomes the visual symbol of the famous “Green Hell,” where performance and tradition meet. Around 280,000 fans are expected at the Nürburgring for the 24h Race. PARKSIDE is using this environment for concise branding, prominently placing the logo on the highlight vehicle and the team equipment. To strengthen fan proximity, planned highlights such as VIP paddock tours for PARKSIDE customers are planned, creating a direct connection to the community.