A Parkside cordless screwdriver from the X20V series is in focus on a rustic wooden workbench. In the background, another Parkside tool is blurred. At the bottom right of the image is a golden logo for Parkside's 30th anniversary.

Strong right from the start

One thing was clear from day one: Everyone needs a good set of tools. High performance, reliable and at the best price. After all, every project deserves the right equipment and every PARKSIDER deserves the success that comes with it. That is our story.

Born out of a strong conviction 

What is now Europe's best-selling DIY brand began with a simple and yet strong conviction: everyone can tackle their own to-dos and repairs around the house and garden themselves. That is why we have been evolving as a DIY brand for over 25 years, in terms of design, technology and product diversity. So that nothing stands in the way of everyone doing DIY projects on their own.

The first PAKRSIDE logo is released: a black-and-white logo on a background image of a table with cookies.

1996

A name makes history

In 1996, PARKSIDE starts its business in Great Britain, and its name is inspired by the London address of the company’s former headquarters. However, tools are not on the radar yet. The company focuses on delicious crackers instead. No one has any idea about the power that lies behind this brand yet. The company is registered in Germany in the same year.

The TRONIC cordless screwdriver drill, featuring a 90s design, is depicted with a blue and yellow background and a person in overalls.

1997-1999

The first screws start turning

The first tools are still sold under the TRONIC brand. Everything changes in 1999: PARKSIDE power tools and machines come onto the market. The trademark is also officially registered in Germany for tools. A powerful era dawns and PARKSIDE's goal becomes tangible.

A young man with a cordless drill, featuring the old PARKSIDE logo, smiling with a screw in his mouth.

1999-2000
Laying the foundation

The first PARKSIDE logo resembling today's logo is released. It is colourful, energetic and full of a spirit of optimism. This first step back then became the foundation for everything that was to come. A visual identity that grows. And with it, PARKSIDE.

A side view of an orange PARKSIDE tool with a metallic logo being placed into a removal box.

2001-2009

The evolution begins

With the new millennium, PARKSIDE’s look becomes powerful and focused on tools. The brand logo appears for the first time with a three-dimensional metal design. On December 17, 2007, PARKSIDE is officially registered as a trademark throughout the European Union. The logo is redesigned, laying the foundation for the image that millions of PARKSIDERS know today. At the same time, the first cordless screwdriver drill with lithium-ion technology is launched on the market.

PARKSIDE logo with power lines in front of the PARKSIDE jigsaw being used.

2010

Three power lines, one attitude

The iconic PARKSIDE logo is born. It is striking, modern and distinctive. It features three power lines, which set the company’s direction. At the same time, trademark protection is being expanded throughout the EU. PARKSIDE has new recognition value. And for all to see.

Image of various PARKSIDE devices on a dark background, with the PLUS X Award logo in the centre.

2016

A uniform design

In 2016, PARKSIDE reaches the next milestone with a uniform design used across all its tools that is convincing straightaway. In fact, it is so convincing that it receives the PLUS X Award for design and functionality in power tools.

Image of various PARKSIDE cordless tools, with three X 20 V TEAM batteries in the centre.

2017

A strong family

2017 is yet another strong year. The logo of the X 20 V TEAM battery platform is registered as a trademark; it is a system that connects everything.
At the same time, PARKSIDE wins the PLUS X Award for 19 tools: for its design, user-friendliness and functionality. Its achievement is not a coincidence, but instead, the result of many years of consistent development work. 

A man with safety goggles tightening something with a PARKSIDE tool, with the PLUS X Award logo in the centre.

2019

Officially the best

The success story continues. No fewer than 11 products receive the PLUS X Award - including the special "Best Product of the Year" award. What PARKSIDE builds not only wins people over in their everyday lives, but also on the big stage.

A man working in a workshop with various PARKSIDE tools, and the “YOU GOT THIS with PARKSIDE” lettering written in front of him.

2020

You got this!

A new statement, which unites all PARKSIDERs to this day, becomes big. PARKSIDE introduces the "You got this!" claim. Self-confident, direct and approachable. It is a message that makes it clear that we believe in everyone who is a go-getter, i.e. all the PARKSIDERS.

Various PARKSIDE tools in their packaging with their current green look.

2022
Fresh look with even more power

A new coat of paint for the PARKSIDE brand design gives the DIY brand even more power: It is such a self-confident and clear image that is still firmly anchored in everyone's minds today.

Once upon a time ... a logo

The first PARKSIDE black-and-white logo depicting an avenue with trees with a building at the end.

1996

Back to the roots. The logo reflects the Parkside company, and the name was inspired by the London address where it all began.

Black TRONIC lettering on a grey background.

1997

The company starts selling tools with TRONIC. Its mission to this day: Everyone needs a good set of tools.

PARKSIDE logo, black and white on a blue and yellow background.

1999

PARKSIDE power tools and machines come onto the market and the logo becomes more powerful and dynamic. 

Metallic PARKSIDE lettering on a black background.

2001

At the turn of the millennium, the logo received a futuristic and metallic look to reflect the introduction of the latest lithium-ion technology.

The PARKSIDE logo has three power lines in front of the black-white-red lettering on a green background.

2010

The PARKSIDE logo appears with the design we know today. We are setting the direction with the power lines. 

The current PARKSIDE logo in white with three red power lines on green.

2022

Today, it still looks unmistakably powerful and is a prominent feature on every tool and machine. 

Arnold Schwarzenegger seen together with 3 other PARKSIDERS holding tools in their hands while standing in front of a green background.

2023

The Grand Debut

2023 is a turning point: PARKSIDE is now also available at Kaufland. Even more people can do home improvement themselves. And then Arnold enters the picture. The first campaign with Arnold Schwarzenegger catapults PARKSIDE to a new level! Millions of PARKSIDERS rediscover the brand. PARKSIDE is everywhere.

The 1st place award from Euromonitor International seen next to PAKRSIDE cordless screwdriver in front of a green background.

2024

Power that pays off

The big moment has arrived. Euromonitor International names PARKSIDE the best-selling DIY brand in Europe, an award that shows that PARKSIDE is closer to its goal than ever before. The company will keep going until anyone can do everything that needs to be done.

Philip Kolorz shakes hands with a woman dressed in Guinness World Record uniform and receives a certificate, while standing in an aeroplane hangar with the A380 in the background.

2025

Record-breaking performance

Stiftung Warentest selects PARKSIDE as the price-performance winner for its cordless screwdriver drill. Independently tested, clearly evaluated. What is more, the PARKSIDE PERFORMANCE 12 V cordless screwdriver drill pulls an Airbus A380 in THE PULL stunt and wins a Guinness World Record.

2026
PARKSIDE has a special birthday

30 years of PARKSIDE. The company that began with its first tool is now the best-selling DIY brand in Europe. It looks back on three decades full of passion, precision and the unconditional willpower to achieve more. We are proud of our story and excited to see what the future holds!*

Find out more Find out more
Side view of a green EVO.R racing car with starting number 61 and the PARKSIDE logo.

2026

PARKSIDE goes full throttle

The kick-off in 2026: PARKSIDE and the HWA Racing Team conquer the world's toughest corners together at the 24-hour race on the Nürburgring car racing circuit. Right in the middle of it all: our tools and workwear, which demonstrate live at the pit stop just how much power they really have.

Then vs. now

Look how far we have come: 30 years of PARKSIDE means 30 years of further development and innovation. Discover how our products from back then have evolved into the powerful tools of today.

Older version of a PARKSIDE 18V cordless drill driver in use, side view.

From good...

What was once a reliable helper is now a precise powerhouse. The PARKSIDE cordless drill did its job well back then. However, as a tool used in many different ways, the demands placed on it are very high.

The latest version of a PARKSIDE PERFORMANCE cordless drill/driver, including battery, rests on a workbench.

... to the most powerful in its class

So we have developed it into a brushless PERFORMANCE tool. With more torque, more control and a design that speaks for itself.

An angular, orange version of a PARKSIDE hammer drill and chisel, lying on its side on a wooden floor.

Of unshakeable power ...

The original version of the hammer drill and chisel was a good sparring partner and a powerful power tool. Concrete, walls and other hard materials were removed with precision.

The latest version of a hammer drill in use, with tile fragments flying.

... to even more impact power

But the PARKSIDE hammer drill has been upgraded visually and now delivers more impact power, better ergonomics and maximum performance on the building site.

An older version of a circular saw in use in a garden.

From the pioneer …

Anyone who likes to get stuck in will be familiar with the predecessor to our circular saw: there wasn’t a single piece of wood that its sharp teeth couldn’t cut through. 

The current version of the PARKSIDE circular saw in use; the dust extraction connection is clearly visible.

… to the professional

Today’s circular saw impresses with an integrated dust extraction port, the X 20 V TEAM battery system and precise cutting – professional, high-quality, unmistakable.

*High-pressure cleaner suitable for use with water only