Terms and conditions
Imprint
Privacy policy for our social networks
"Parkside Drawings"
The organiser of the competition is Lidl Stiftung & Co. KG, Stiftsbergstraße 1, 74167 Neckarsulm (hereinafter “Lidl”). Participation in the competition is exclusively subject to the conditions listed here.
1. General provisions
The Instagram account parkside_diy_de and the Facebook page Parkside DIY Deutschland by Lidl are intended for personal entertainment, information, education, and as a space for communication. You may not distribute, modify, transmit, reuse, republish, or use any content, including text, images, audio, or video files, for public or commercial purposes without written permission from Lidl. This promotion is not connected to Facebook or Instagram and is in no way sponsored, supported, or organised by Facebook or Instagram. The recipient of the information provided by the participant is not Facebook or Instagram, but Lidl. Participants release Facebook and Instagram from any and all liability.
2. Subject of the competition
Competition 1:
Between 01.06.2025 and 30.06.2025, Lidl will publish another competition via the Instagram account parkside_diy_mt at https://www.instagram.com/parkside_diy_mt/ and the Facebook page PARKSIDE DIY Malta at https://www.facebook.com/parkside.diy.mt/.
Participation in the competition will be free of charge. It will take place by:
• Following the accounts: @parkside_diy_mt on Instagram and @PARKSIDE DIY Malta on Facebook
• Commenting on the post
By publishing their comment, the participant accepts these terms of participation.
The deadline for participation is 30.06.2025, 23:59. The electronically recorded time at which the participation form is received in the system is the time that counts.
Prizes
All participants in this competition will be entered into a draw.
1 x 20 V Battery Universal Blower PAUGB A1 (with battery and charger)
Competition 2:
Between 01.06.2025 and 30.06.2025, Lidl will publish another competition via the Instagram account parkside_diy_mt at https://www.instagram.com/parkside_diy_mt/ and the Facebook page PARKSIDE DIY Malta at https://www.facebook.com/parkside.diy.mt/.
Participation in the competition will be free of charge. It will take place by:
• Following the accounts: @parkside_diy_mt on Instagram and @PARKSIDE DIY Malta on Facebook
• Commenting on the contribution
By publishing his comment, the participant accepts these terms and conditions.
The deadline for participation is 30.06.2025, 23:59 hours. The electronically recorded time at which the participation form is received in the system is the time that counts.
Prizes
All participants in this competition will be entered into a draw.
1 x Wet/Dry Vacuum Cleaner PWD 12 B1
Competition 3:
Between 01.07.2025 and 31.07.2025, Lidl will publish another competition via the Instagram account parkside_diy_mt at https://www.instagram.com/parkside_diy_mt/ and the Facebook page PARKSIDE DIY Malta at https://www.facebook.com/parkside.diy.mt/.
Participation in the competition will be free of charge. It will take place by:
• Following the accounts: @parkside_diy_mt on Instagram and @PARKSIDE DIY Malta on Facebook
• Commenting on the contribution
By publishing his comment, the participant accepts these terms and conditions.
The deadline for participation is 31.07.2025, 23:59 hours. The electronically recorded time at which the participation form is received in the system is the time that counts.
Prizes
All participants in this competition will be entered into a draw.
1 x PHKS 1350 E4 Hand-held circular saw
Competition 4:
Between 01.07.2025 and 31.07.2025, Lidl will publish another competition via the Instagram account parkside_diy_mt at https://www.instagram.com/parkside_diy_mt/ and the Facebook page PARKSIDE DIY Malta at https://www.facebook.com/parkside.diy.mt/.
Participation in the competition will be free of charge. It will take place by:
• Following the accounts: @parkside_diy_mt on Instagram and @PARKSIDE DIY Malta on Facebook
• Commenting on the contribution
By publishing his comment, the participant accepts these terms and conditions.
The deadline for participation is 31.07.2025, 23:59 hours. The electronically recorded time at which the participation form is received in the system is the time that counts.
Prizes
All participants in this competition will be entered into a draw.
1 x PARKSIDE PERFORMANCE 20 V Cordless Drill Driver Starter Set PABSP 20 Li C4
Competition 5:
Between 01.08.2025 and 31.08.2025, Lidl will publish another competition via the Instagram account parkside_diy_mt at https://www.instagram.com/parkside_diy_mt/ and the Facebook page PARKSIDE DIY Malta at https://www.facebook.com/parkside.diy.mt/.
Participation in the competition will be free of charge. It will take place by:
• Following the accounts: @parkside_diy_mt on Instagram and @PARKSIDE DIY Malta on Facebook
• Commenting on the contribution
By publishing his comment, the participant accepts these terms and conditions.
The deadline for participation is 31.08.2025, 23:59 hours. The electronically recorded time at which the participation form is received in the system is the time that counts.
Prizes
All participants in this competition will be entered into a draw.
Competition 6:
Between 01.08.2025 and 31.08.2025, Lidl will publish another competition via the Instagram account parkside_diy_mt at https://www.instagram.com/parkside_diy_mt/ and the Facebook page PARKSIDE DIY Malta at https://www.facebook.com/parkside.diy.mt/.
Participation in the competition will be free of charge. It will take place by:
• Following the accounts: @parkside_diy_mt on Instagram and @PARKSIDE DIY Malta on Facebook
• Commenting on the contribution
By publishing his comment, the participant accepts these terms and conditions.
The deadline for participation is 31.08.2025, 23:59 hours. The electronically recorded time at which the participation form is received in the system is the time that counts.
Prizes
All participants in this competition will be entered into a draw.
Competition 7:
Between 30.08.2025 and 30.09.2025, Lidl will publish another competition via the Instagram account parkside_diy_mt at https://www.instagram.com/parkside_diy_mt/ and the Facebook page PARKSIDE DIY Malta at https://www.facebook.com/parkside.diy.mt/.
Participation in the competition will be free of charge. It will take place by:
• Following the accounts: @parkside_diy_mt on Instagram and @PARKSIDE DIY Malta on Facebook
• Commenting on the post
By publishing his comment, the participant accepts these terms and conditions.
The deadline for participation is 30.09.2025, 23:59 hours. The electronically recorded time at which the participation form is received in the system is the time that counts.
Prizes
All participants in this competition will be entered into a draw.
1x Pressure washer »PHD 170 D2«
Competition 8:
Between 28.09.2025 and 19.10.2025, Lidl will publish another competition via the Instagram account parkside_diy_mt at https://www.instagram.com/parkside_diy_mt/ and the Facebook page PARKSIDE DIY Malta at https://www.facebook.com/parkside.diy.mt/.
Participation in the competition will be free of charge. It will take place by:
• Following the accounts: @parkside_diy_mt on Instagram and @PARKSIDE DIY Malta on Facebook
• Commenting on the post
By publishing his comment, the participant accepts these terms and conditions.
The deadline for participation is 19.10.2025, 23:59 hours. The electronically recorded time at which the participation form is received in the system is the time that counts.
Prizes
All participants in this competition will be entered into a draw.
1x Wall bar signed by Ralf Moeller
Competition 9:
Between 01.10.2025 and 31.10.2025, Lidl will publish another competition via the Instagram account parkside_diy_mt at https://www.instagram.com/parkside_diy_mt/ and the Facebook page PARKSIDE DIY Malta at https://www.facebook.com/parkside.diy.mt/.
Participation in the competition will be free of charge. It will take place by:
• Following the accounts: @parkside_diy_mt on Instagram and @PARKSIDE DIY Malta on Facebook
• Commenting on the post
By publishing his comment, the participant accepts these terms and conditions.
The deadline for participation is 31.10.2025, 23:59 hours. The electronically recorded time at which the participation form is received in the system is the time that counts.
Prizes
All participants in this competition will be entered into a draw.
1x 12 V Cordless Precision Grinder PFBS 12 C7
Competition 10:
Between 05.10.2025 and 19.10.2025, Lidl will publish another competition via the Instagram account parkside_diy_mt at https://www.instagram.com/parkside_diy_mt/ and the Facebook page PARKSIDE DIY Malta at https://www.facebook.com/parkside.diy.mt/.
Participation in the competition will be free of charge. It will take place by:
• Following the accounts: @parkside_diy_mt on Instagram and @PARKSIDE DIY Malta on Facebook
• Commenting on the post
By publishing his comment, the participant accepts these terms and conditions.
The deadline for participation is 19.10.2025, 23:59 hours. The electronically recorded time at which the participation form is received in the system is the time that counts.
Prizes
All participants in this competition will be entered into a draw.
1x Power Rack signed by Ralf Moeller
Competition 11:
Between 01.11.2025 and 30.11.2025, Lidl will publish another competition via the Instagram account parkside_diy_mt at https://www.instagram.com/parkside_diy_mt/ and the Facebook page PARKSIDE DIY Malta at https://www.facebook.com/parkside.diy.mt/.
Participation in the competition will be free of charge. It will take place by:
• Following the accounts: @parkside_diy_mt on Instagram and @PARKSIDE DIY Malta on Facebook
• Commenting on the post
By publishing his comment, the participant accepts these terms and conditions.
The deadline for participation is 30.11.2025, 23:59 hours. The electronically recorded time at which the participation form is received in the system is the time that counts.
Prizes
All participants in this competition will be entered into a draw.
1 x Screwdriver and Bit Set 101 pcs
Competition 12:
Between 01.12.2025 and 24.12.2025, Lidl will publish another competition via the Instagram account parkside_diy_mt at https://www.instagram.com/parkside_diy_mt/ and the Facebook page PARKSIDE DIY Malta at https://www.facebook.com/parkside.diy.mt/.
Participation in the competition will be free of charge. It will take place by:
• Following the accounts: @parkside_diy_mt on Instagram and @PARKSIDE DIY Malta on Facebook
• Commenting on the post
By publishing his comment, the participant accepts these terms and conditions.
The deadline for participation is 24.12.2025, 23:59 hours. The electronically recorded time at which the participation form is received in the system is the time that counts.
Prizes
All participants in this competition will be entered into a draw.
1 x PARKSIDE Pressure Washer PHD 110 G2
Competition 13:
Between 05.01.2026 and 31.01.2026, Lidl will publish another competition via the Instagram account parkside_diy_mt at https://www.instagram.com/parkside_diy_mt/ and the Facebook page PARKSIDE DIY Malta at https://www.facebook.com/parkside.diy.mt/.
Participation in the competition will be free of charge. It will take place by:
• Following the accounts: @parkside_diy_mt on Instagram and @PARKSIDE DIY Malta on Facebook
• Commenting on the post
By publishing his comment, the participant accepts these terms and conditions.
The deadline for participation is 31.01.2026, 23:59 hours. The electronically recorded time at which the participation form is received in the system is the time that counts.
Prizes
All participants in this competition will be entered into a draw.
1 x 20 V Cordless Cartridge Gun PKPA 20-Li A2
3. Draw
The successful participant will be determined by a draw among the participants. He or she will be contacted no later than 72 hours after the participation deadline.
The successful participant will be notified via direct message or by being tagged in a comment and will be asked to provide the data required for the delivery of the prize (first and last name, date of birth, as well as full address, telephone number, email address, and if applicable, clothing size) via private direct message on Instagram to the account parkside_diy_de.
The winnings will be sent by post to the successful participant.
If he or she does not respond within 48 hours of being contacted, their claim to the prize will expire and an alternate successful participant will be drawn using the same procedure.
4. General terms and conditions of participation and eligibility
All natural persons who are at least 18 years old at the time of their participation and have their permanent residence in Germany are eligible to participate. Employees of the Schwarz Group companies and their relatives are excluded from participation. Group companies in this sense include D. Schwarz Beteiligungs KG, as well as all domestic and foreign companies in which the above company holds a direct or indirect majority capital interest.
Participation is only possible in own name. Multiple entries are excluded. Participation via automatic competition entry services and participation through third parties is not permitted.
All participants undertake not to manipulate the competition. In the event of a justified suspicion of manipulation, Lidl may exclude the respective participants from the competition.
5. Cash payment, prize transfer
A cash payment, payment in other tangible assets, or exchange of the prizes is not possible. The entitlement to prizes is non-transferable. Public resale is prohibited.
In all other respects, the terms of use will apply.
(https://privacycenter.instagram.com/) of Instagram as well as the Terms of Use of Facebook
(https://www.facebook.com/policies_center/)
6. Offences
The participant warrants that the submitted entry originates from themselves, has not been published or awarded elsewhere, or that they hold all necessary rights to it, and that the submitted entry does not violate public morals, applicable law, or third-party rights, and that the competition is not used for advertising purposes or similar by Lidl's competitors.
Should third parties make claims against Lidl due to the infringement of rights by a submitted contribution, the participant will indemnify Lidl against these claims and the costs of the associated legal defence.
In the above cases, Lidl will promptly delete the submitted contribution. Furthermore, Lidl reserves the right to delete any contributions that, in Lidl's opinion, contain offensive or inappropriate content at any time and without providing reasons.
7. Exclusion/early termination
Lidl reserves the right to amend the terms of the competition in the event of abuse.
Lidl reserves the right to cancel, modify or terminate the competition without prior notice and without providing reasons if the integrity of the competition is at risk. This particularly applies if a proper execution cannot be guaranteed for technical or legal reasons. In such cases, subject to clause 9, participants will have no claims against Lidl.
Lidl reserves the right to adapt these terms and conditions of participation, particularly to changed legal and technical circumstances. The terms and conditions of participation are available online in their current version.
Lidl reserves the right to exclude participants from participating in the competition. This applies in particular in the event of violations of the terms of participation or if a participant engages in manipulation. The exclusion can also be pronounced retrospectively. In the event of exclusion, prizes may be revoked.
8. Disclaimer
Lidl is only liable for damages - irrespective of the legal basis - within the scope of liability for intent and gross negligence. In cases of simple negligence, Lidl is liable, subject to a milder standard of liability under statutory provisions (e.g., for care in one's own affairs), only a) for damages resulting from injury to life, body, or health, b) for damages resulting from the breach of a fundamental contractual obligation (an obligation whose fulfilment is essential for the proper execution of the contract and on which the contractual partner regularly relies and may rely); in the latter case, liability is limited to compensation for the foreseeable, typically occurring damage. The above limitations of liability also apply in the event of breaches of duty by or in favour of persons whose fault Lidl is responsible for under statutory provisions. They do not apply in the case of fraudulent concealment of a defect or in the case of the assumption of a guarantee for the quality of the goods, as well as for claims under the Product Liability Act.
9. Sundry and right of legal challenge
Any questions, comments, or complaints regarding the promotion should be sent by email to social-media-requests@parkside-diy.com to address.
Should individual provisions of these terms and conditions be invalid or should there be a regulatory gap, this does not affect the validity of the remaining provisions. The invalid or incomplete provision will be replaced or supplemented by one that best reflects the interests of the organiser and the parties.
Legal challenges are excluded.
Lidl Stiftung & Co. KG, 03.07.2023
Terms of Participation, Transfer of Usage Rights and Data Protection Provisions for the Parkside Product Test
A. Terms of participation
I. Organiser and implementation
(1) The following terms govern participation in the Parkside Product Test (hereinafter: product test), organised by Lidl Stiftung & Co. KG, Stiftsbergstraße 1, 74167 Neckarsulm (hereinafter: Parkside), and the processing of personal data arising in this context, which the participants transmit or make available in connection with the product test.
(2) For the execution of the product test Parkside has commissioned Havas Germany GmbH, Toulouser Allee 25, 40211 Dusseldorf (hereinafter: Havas).
(3) By participating in the product test, the participants accept these terms and conditions and the privacy policy.
II. Selection procedure
1. Selection
(1) For the product test, Parkside will make available the items advertised in the product test post.
(2) A cash payment of the product values is excluded.
(3) The right to participate in the product test cannot be transferred.
2. Participation
(1) All individuals who have reached the age of 18 are eligible to participate.
(2) Only participants resident in are eligible. This hunger admit about in
(3) Employees of Parkside and Havas, as well as their respective relatives, are excluded from participation. Also excluded from participation are any influencers employed for the product testing campaign itself, as well as their relatives and employees.
(4) If these terms of participation are violated, Parkside reserves the right to exclude the individuals concerned from the product test. Persons who use unauthorised aids or otherwise gain or attempt to gain advantages through manipulation or attempts at manipulation can also be excluded. Parkside also has the right to immediately exclude any participant who publishes obscene, defamatory, offensive, slanderous, or otherwise unlawful or inappropriate content as part of the product test. This also applies if content violates the community guidelines of Facebook and Instagram (hereinafter: platforms).
(5) Participants are solely responsible for the accuracy of the information they provide when entering the product test. Participants who provide false personal information may be Product test shall be excluded.
(6) The participation period (CEST) is: Click or tap to enter a date. (Time of the initial posting) to Click or tap to enter a date. (24.00 hrs). Later submissions will no longer be considered, regardless of the reason for the delay. Technical disruptions, such as network failures, electronics failures or failures of the media used, are the responsibility of the participants.
3. Execution and processing of the selection procedure for the product test
(1) Participation in the selection process for the product test takes place by
a. Commenting on the product test post with a proposal for a DIY project that should be done with the respective product being tested.
b. Liking the product test post,
c. Following the respective platform channel @parkside_diy_pl (Instagram) or Parkside DIY Deutschland (Facebook).
From the entirety of the participants, the product testers will be selected across platforms.
(2) Participation by post or by other means is not possible. The time of participation is determined by the time recorded on the platform. Content that was not published within the participation period will not be considered. Parkside and Havas are not responsible for any delays in the submission or transmission of responses or participant data.
(3) Product testers will be selected by Havas following a jury decision at the end of the selection process. The key factor is that the proposed DIY project fits the style of the participant’s platform channel. It should also be creative, humorous, elegant, clever, or otherwise well-suited to testing the product and appropriate for publication under the competition’s terms and the relevant platform rules.
(4) The product testers will be notified via direct message on the platforms within 72 hours after the end of the participation period. Product testers who do not allow Havas to contact them directly (for example, by blocking messages from third parties, setting their profile to private, or using similar privacy settings) are excluded from participation. The product testers must confirm their selection via direct message to Havas on the respective platform within a further 48 hours, and must also provide a postal address in Germany to which the products for testing can be sent. If the product tester does not respond within 48 hours of the notification being sent, they forfeit their right to participate in the product test, and Havas will select a new product tester. If the product test cannot be delivered to the specified address, the product test is also forfeited. In this case, too, Havas will select a new product tester.
4. Early termination of the selection process
Parkside reserves the right to cancel or terminate the selection and execution of the product test at any time due to unforeseen circumstances without prior notice. This applies in particular if the selection or execution of the product test cannot proceed as planned, for example, in the event of software and/or hardware errors and/or for other technical and/or legal reasons that endanger or make the regular and proper course of the selection or execution of the product test impossible.
II. Execution of the Product Test
1. Fundamentals
(1) The rules of exchange generally apply to the execution procedure. The following obligations arise.
(2) By confirming their participation, selected product testers agree to create a video or photo content about the product test, in line with the details given in the original campaign post. In return for receiving and keeping the product(s) (see section II.1), testers must publish this content on their personal social media channel within 10 calendar days of receiving the test product(s). They must tag the relevant campaign account and clearly label the post with #Werbung (advertisement).
(3) Havas reserves the right to reject any videos or images that are not suitable for publication—for example, if they show unrelated or third-party brands, are poorly lit or blurry, are too short or contain too few images, or otherwise do not meet quality standards. In such cases, testers may be asked to create and submit new content.
(4) If the product testers do not publish the respective video or images within the given timeframe, they are obliged to return the devices provided for the product test to Parkside at their own expense.
2. Rights of use
(1) By taking part, product testers grant Parkside non-exclusive rights to use and share the content they create—without limits on time, location, or type of use. This includes the right to copy, distribute, display, perform, broadcast, and make the content available to the public, as well as the right to adapt or edit it. Testers also agree, if requested by Parkside, to sign a written agreement covering types of usage not yet known. They waive their right to withdraw the usage rights once granted, and agree that the rights are given free of charge, meaning they will not receive payment. They also waive the right to be credited as the author of the content.
(2) Product testers confirm that they hold the full rights to the content they submit and are allowed to transfer these rights to Parkside.
(3) Testers also guarantee that no third-party rights (such as copyrights or image rights) will be violated through the use of their content. For example, if their content includes work by others, they must have permission to use and share it, and the right to pass on usage rights. If any third-party claims arise, testers agree to fully protect Parkside from liability, including covering any legal costs.
3. Liability
(1) Parkside is fully liable for any damage caused by intentional misconduct or gross negligence.
(2) Parkside is also liable for damage caused by slight negligence, but only if it involves the breach of key obligations—those necessary for the proper conduct of the product test and which participants are entitled to rely on. In such cases, liability is limited to foreseeable, typical damages. Parkside does not accept liability for slightly negligent breaches of other, less essential obligations.
(3) Parkside does not guarantee that the platforms used for the product test (such as social media) will always be available or free from technical or content-related errors. It also accepts no responsibility for data loss (especially during transmission) or other technical issues.
(4) These limitations of liability do not apply to damage caused by intent or gross negligence, or to injuries involving life, body, or health. Liability under the Product Liability Act remains unaffected.
III. Final provisions
(1) Legal action in connection with participation in the product test is excluded.
(2) The product test, these terms and conditions of participation, and the data protection regulations are subject to the law of the Federal Republic of Germany. Should any of these provisions be or become invalid, the validity of the remaining provisions shall not be affected. In place of the ineffective or missing provisions, a provision shall apply which comes closest to the intended purpose and the legal requirements.
B. Data protection provisions
The data protection provisions of the platforms apply alongside these data protection provisions in relation to the platforms.
1. Data collection, processing and use
(1) Parkside is responsible for collecting, processing, and using your data. The contact address for the data protection officer at Havas, who is managing the product test, is Datenschutz@Havas.com. Any personal information provided by participants will be used exclusively by Havas and only for the purpose of running the product test.
(2) By participating, the participants consent to the processing of the personal data they provided (user name on the platform, first and last name, street and house number, postal code and city) for the execution of the product test. The legal basis for the use of the data is Art. 6 para. 1 a) Regulation (EU) 2016/679 GDPR.
(3) Participants’ data will be completely deleted by Havas within two weeks after the prize draw, unless legal requirements mean it must be kept for longer.
2. Data security; no disclosure to third parties
Participants' personal data is protected by Havas using appropriate technical and organisational security measures. These are in place to prevent accidental or intentional manipulation, partial or total loss, destruction, or unauthorised access by third parties.
In principle, only Havas has access to your data. It is not passed on to third parties, except where necessary for running the product test. Parkside only receives a summary report with aggregated data, along with the personal details of the selected participants and product testers. For shipping purposes, your first name, last name, address, and email will be shared with the relevant delivery service.
Your name may be published (e.g. to announce testers) only with your express consent. You do not need to object in advance, as Parkside and Havas will act only if you explicitly agree. There is no right to have your name published.
3. Revocation of consent
Participants can withdraw their consent to the processing of their personal data at any time for the future. The withdrawal is to be addressed to: Datenschutz@Havas.com.
In the event of withdrawal, participation in the product test is no longer possible if the withdrawal occurs within the participation period or before the product is dispatched.
4. Additional rights of the participants
Participants also have the right:
· pursuant to Art. 15 GDPR, to request information about the processed personal data. In particular, they may request information about the purposes of processing, the category of personal data, the categories of recipients to whom their data have been or will be disclosed, the planned storage duration, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right to lodge a complaint, the source of their data, if these are not collected from them directly from Havas, as well as information about the existence of automated decision-making including profiling and, if applicable, meaningful information about its details;
· pursuant to Art. 16 GDPR, to request the rectification of inaccurate or completion of their stored personal data without undue delay;
· pursuant to Art. 17 GDPR, to request the deletion of stored personal data, unless processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise or defence of legal claims;
· pursuant to Art. 18 GDPR, to request the restriction of processing of their personal data, insofar as the accuracy of the data is disputed by the participants, the processing is unlawful, but the participants refuse erasure;
· pursuant to Art. 20 GDPR to receive their personal data, which they have provided to us, in a structured, commonly used and machine-readable format, or to request the transmission to another controller.
The above request for information, rectification, completion, deletion, restriction of processing, receipt of data or transmission to another controller should be directed to: datenschutz@Havas.com.
5. Right to lodge a complaint
If participants believe that Havas has violated data protection laws when processing their personal data, they have the right to file a complaint with a supervisory authority. This can be the data protection authority in the country where the participant lives or works, or where the suspected violation took place.
Lidl Stiftung & Co. KG, 29.08.2024
Lidl Stiftung & Co. KG
Stiftsbergstraße 1
74167 Neckarsulm
Germany
District Court of Stuttgart: HRA 102314
Lidl Stiftung & Co. KG is represented by the LSt Foundation based in Dresden, Landesdirektion Sachsen, AZ 20-2245/501, which in turn is jointly represented by two board members with joint power of representation, including Mr Kenneth McGrath and Dr Christian Groh.
VAT ID No.: DE145803808
Contact:
Phone: 07132 / 94-2000
Email:kontakt@lidl.com
In the following, we would like to inform you about how your data is handled on our social networks in accordance with Article 13 of the General Data Protection Regulation (GDPR).
We, Lidl Stiftung & Co. KG, Stiftbergstraße 1, 74167 Neckarsulm, and in some cases the respective operators of the network platforms (the “platforms”) are responsible for the data collection and processing described below.
For certain processing operations, we and the platform operators also act as joint controllers within the meaning of Article 26 GDPR (processing operations pursuant to clause 4).
We, Stiftung & Co. KG ("Lidl"), operate the following network sites ("Sites"):
We have only limited control over the data processing by the platform operators (e.g., management of members and shared information). Where we can exert influence and parameterize data processing, we work to ensure that the platform operator uses the data in accordance with data protection requirements. In many cases, however, we cannot influence the data processing by the platform operator and we do not know exactly which data are processed by the platform operator.
The platform operator operates the entire IT infrastructure of the service, maintains its own data protection provisions and maintains its own user relationship with you (if you are a registered user of the social network). In addition, the operator is solely responsible for all questions relating to the data in your user profile, to which we as a company do not have access.
For more information about data processing by the platform provider and other options to object, see the provider's privacy policy:
When using the platform, your personal data will generally also be processed by the respective platform operator on servers in third countries, in particular in the USA and the United Kingdom.
Purpose of data processing by us / legal basis:
The purpose of data processing by us on our website is to inform customers about offers, products, services, promotions, prize draws, factual topics, company news and to interact with visitors to the websites on these topics, as well as to respond to corresponding questions, praise or criticism.
We only reserve the right to delete content if necessary. We may share your content on our site if this is a function of the platform and communicate with you via the platform. The legal basis is Article 6 (1) (f) GDPR. The data are processed in the interest of our public relations work and communication.
The operator has no influence on the processing of your data by Lidl in the context of customer communication or prize draws.
As already mentioned, where the platform provider gives us the opportunity, we ensure that our pages are designed to be as compliant with data protection law as possible.
Recipients / categories of recipients:
The data you enter on our website, such as: For this purpose, e.g. comments, videos, images, likes, public messages, etc., are published by the platform and are not used or processed by us for other purposes at any time. We only reserve the right to delete illegal content if necessary. This is the case, for example, in the case of infringing or unlawful posts, hateful comments, lewd comments (explicitly sexual content) or attachments (e.g., images or videos) that may violate copyrights, personal rights, criminal law or Lidl's ethical principles.
We may share your content on our site if this is a function of the platform and communicate via the social networks. If you submit a request to us on the platform, depending on the required response, we may also refer you to other secure means of communication that guarantee confidentiality. You always have the option of sending confidential inquiries to the address specified in clause 1 or in the legal notice.
We do not generally disclose data to third parties outside the Lidl Group with regard to data that you provide to us in a confidential manner (e.g., by private message, letter or e-mail). In exceptional cases, data will be processed by processors on our behalf. These are carefully selected, audited by us and bound by contract in accordance with Article 28 GDPR. It may also be necessary for us to pass on excerpts of your confidential inquiry to contractual partners (e.g., suppliers in the case of product-specific inquiries) in order to process your inquiry. In these cases, however, the request will be anonymized beforehand so that the third party cannot establish any reference to you. If it is necessary to disclose your personal information in individual cases, we will inform you in advance and obtain your consent.
Storage period / criteria for determining the storage period:
We will delete or securely anonymize all personal information that you send us in response to inquiries (suggestions, praise or criticism) by secure message no later than 95 days after the final response has been sent to you. The retention period of 95 days is explained by the fact that it may occasionally happen that you, as a customer, contact us again about the same matter and then we must be able to refer to the previous correspondence. Experience has shown that after 95 days there are generally no more questions about our responses.
All public posts made by you on this page remain in the timeline indefinitely, unless we delete them due to an update of the underlying topic, a breach of the law or a breach of our guidelines, or you delete the post on your own.
We have no control over the deletion of your data by the operator. Therefore, the data protection provisions of the respective operator shall also apply.
Purposes of data processing / legal basis:
You have the opportunity to participate in various prize draws on our social media sites. Unless otherwise stipulated in the respective prize draw, or you have not given us any further express consent, the personal data you provide to us in the context of participating in the prize draw will be used solely for the purposes of processing the prize draw (e.g., winners, notification of winners, sending of the prize, where applicable, anonymous announcement of winners). If you use a real name on the social network concerned or are identifiable by photos in your profile, it cannot be ruled out that you will be identified by other users.
The legal basis for data processing in the context of prize draws is Article 6 (1) (b) GDPR. Where consent is given in the context of a prize draw, Article 6 (1) (a) GDPR is the legal basis for the data processing based on the consent. If you have given your consent in the context of a prize draw, you have the option of withdrawing this consent at any time with effect for the future.
Recipients / categories of recipients:
The data will only be disclosed to third parties if this is necessary for the performance of the prize draw or for the prize to be sent (e.g., the prize is sent by the sponsor of a prize draw or the data is passed on to a logistics company) or if you have given us your express consent to do so. Please note that with some sites on social networks, you may also be able to participate directly on the publicly viewable websites (e.g., on the pin board or via comments) and thus other users can also see the fact of your participation publicly through your interaction with us. In such cases, the fact that you have won may also be visible on the respective page. If you use a real name on the social network concerned or are identifiable by photos in your profile, it cannot be ruled out that you will be identified by other users.
Storage period / criteria for determining the storage period:
Once the prize draw has ended and the winners have been announced, the participants' personal data will be deleted from the prize draw management portal within two weeks of the prize draw. In the case of non-cash prizes, the data of the winners will be stored for the duration of the statutory warranty claims in order to arrange for a repair or replacement if necessary. When participating in a prize draw on a website (e.g., by post or comment), we have no control over the deletion of your data. Therefore, the data protection provisions of the respective operator of the site (see above) shall also apply.
Purposes of data processing / legal basis:
In addition to the information you provide to us directly via the platform, we also use social listening and social media monitoring to gain an idea of how our products and services are perceived, to assess our marketing activities and to identify any potential for improvement. Posts on platforms are evaluated based on a search request (e.g., for a new product line) or specific KPIs (e.g., views, number of clicks). Only those contributions that have been made freely available by you to an unrestricted public will be viewed.
The scope of the collected data is primarily determined by the type and content of the respective contribution; for example, a posting in text form or an uploaded image file may be affected. In individual cases, the user ID used may also be relevant, if Lidl would like to offer help with any problems. In some cases, we also receive information from the respective platform operators about the reach of the relevant posts.
The legal basis for the processing of personal data in the context of social listening is Article 6 (1) (f) GDPR because we have a legitimate interest in being able to identify any deficiencies in our products and services by means of freely visible statements and to be able to respond appropriately.
Recipients / categories of recipients:
If we use external processors in the context of social listening or social media monitoring, they are bound by contract in accordance with Article 28 GDPR. As part of our cooperation with Socialbakers a.s., the aforementioned data is generally also processed on servers in the USA for the purposes of social media monitoring.
Storage period / criteria for determining the storage period:
Lidl does not store the relevant data on a permanent basis, but merely analyzes it in a targeted manner with regard to potentially necessary countermeasures. If necessary, we may retain your data for up to 2 years for annual comparative analyzes if you have not deleted your data from the platform yourself beforehand.
There is a relationship with the following platform operator pursuant to Article 26 (1) GDPR (joint responsibility):
The platform operator and we act as joint controllers for the web tracking methods used by the platform operator. Web tracking can also be performed regardless of whether you are logged in or registered with the platform. As already mentioned, we are unfortunately unable to influence the web tracking methods of the platform. We cannot switch this off, for example.
The legal basis for the web tracking methods is your consent in accordance with Article 6 (1) (a) GDPR.
Further information on the recipients or categories of recipients as well as the storage period or the criteria for determining the storage period can be found in the data protection declarations of the platform operators. We don’t have any control about it.
You can find out how to exercise your rights to prevent these web tracking methods or to withdraw your consent in the platform operator's privacy policy listed in clause 2. You can also contact the platform operator using the contact details provided in the legal notice.
With regard to statistics provided to us by the provider of the platform, we can only influence and prevent them to a limited extent. However, we ensure that no additional optional statistics are made available to us.
Please also note that the provider of the platform uses your profile and behavioral data in accordance with its terms of use and data protection in order to evaluate your habits, personal relationships, preferences, etc. Lidl has no control over the processing or transfer of your data by the platform provider.
If we transfer data to recipients in a third country (registered office outside the European Economic Area), this can be found in the information on the recipients / categories of recipients in the description of the respective data processing. The European Commission has issued so-called adequacy decisions to certify that some third countries have a level of data protection comparable to that in the European Economic Area. A list of these countries is available at https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/adequacy-decisions_en. If there is no comparable data protection standard in a given country, we ensure that data protection is adequately guaranteed by other measures. This is possible, for example, through binding corporate regulations, European Commission standard contractual clauses on the protection of personal data, Certificates or recognized codes of conduct. Please contact our data protection officer (clause 8) for further information.
If necessary, your use of the platform may also result in the processing of your data by the platform operator in a third country (domicile outside the European Economic Area). For more information about the processing of your data in a third country over which Lidl has no control, please refer to the privacy policies of the platform operators listed under clause 2.
In addition to the right to revoke your consent given to us, you have the following further rights if the respective legal requirements are met:
Pursuant to Article 15 (1) GDPR, you have the right to request information free of charge about the personal data stored about you. This includes in particular:
If personal data are transferred to a third country or to an international organization, you have the right to be informed of the appropriate safeguards pursuant to Article 46 GDPR in connection with the transfer.
You have the right to demand that we correct any incorrect personal data concerning you without undue delay. Taking into account the purposes of the processing, you have the right to request the completion of incomplete personal data, including by means of a supplementary statement.
You have the right to request that we erase personal data concerning you without undue delay if one of the following reasons applies:
If we have made the personal data public and are obliged to delete it, we shall take appropriate measures, taking into account the available technology and the implementation costs, to inform the third parties processing your data that you have also requested the deletion of all links to the personal data Request data or copies or replications of such personal data.
You have the right to request that we restrict processing if one of the following conditions applies:
You have the right to receive the personal data concerning you that you have provided to us in a structured, commonly used and machine-readable format, and you have the right to transfer that data to another controller without hindrance from us, if
When exercising your right to data portability, you have the right to have the personal data transferred directly from us to another controller, insofar as this is technically feasible.
Subject to the requirements of Article 21 (1) GDPR, you may object to data processing for reasons arising from your particular situation. The foregoing general right to object applies to all processing purposes described in this privacy policy, which are processed on the basis of Article 6 (1) (f) GDPR. In contrast to the special right to object to data processing for advertising purposes, under the GDPR we are only obliged to implement such a general objection if you give us reasons of overriding importance, e.g., a possible risk to life or health. It is also possible to contact the supervisory authority responsible for Lidl or the data protection officer of Lidl.
You also have the right to lodge a complaint with the competent data protection supervisory authority at any time. For this purpose, you can contact the data protection supervisory authority of the federal state in which you have your place of residence or the authority of the federal state in which the controller is domiciled.
If you have any questions about our presence on social networks or about exercising your rights as a data subject, please contact our customer service team:
The company data protection officer of Lidl Stiftung & Co. KG can be contacted at the address specified for the companies in clause 1, for the attention of the data protection officer, or at the contact address specified in clause 7.